August is traditionally a slow news month, which makes it an great time for you to connect with journalists and get positive press for your business. Research media targets. Reporters, editors and their respective media outlets are the "buyers" in the public relations game. To sell them on your story,…
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Archive for July, 2014
Yes, you read that right. We're talking holidays in July because it's the perfect time to begin your holiday season planning instead of waiting until the last minute. The earlier you start planning, the better chance you are to achieve your goals and have a successful holiday campaign. Develop creative…
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In a recent post, Randy Conley of the Ken Blanchard Companies discussed how often the topic of leadership is overcomplicated and offered his seven simple truths for leadership: 1. There aren’t any shortcuts. Leaders build themselves not in the classroom but in the game. Leadership is hard work and most of…
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When the weather heats up, you can create warm memories by taking employees and clients on summer outings. 1. Go to a baseball game. It doesn't have to be a major league game; minor-league games can provide good times and great memories at reasonable prices. Hand out a rally towel…
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