All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand. Brand advocacy starts with leadership If top leadership within an organization lives and breathes the…
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We promise to protect your brand as if it were our own!…That’s the pledge we’ve made to our customers. Product recalls have been abundant in recent years, and no industry is immune. Unsafe products are dangerous – to consumers and to the companies who distribute them. Many businesses have suffered…
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What are you doing when it comes to branding your own business? Branding strategy plays an important role in business growth. It’s the roadmap for how, where, when and to whom you are going to communicate your differentiated messaging. 1. Do you have enough brand-building money to afford multiple brands?…
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A study of American consumers shows that they love promotional products. For more than 200 years, these vehicles of promotion have integrated their way into daily life, serving not only as useful tools, but as powerful long-lasting advertising. In an effort to better understand this mutually beneficial relationship, a study…
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According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: more positive overall image, more positive perception of the business, higher likelihood of recommending the business as well as a higher likelihood of patronizing the business. A 2004…
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A professional and experienced promotional consultant will help answer your questions—even those you might not think of or didn't know you needed to ask. He or she will be able to help you design a program to get results and save you time and money in the process. Take a…
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