As marketers, we know people love gifts. Marketers need to make sure that the promotional products they plan to handout are relevant, interesting and useful. Each month we're going to feature two of our marketing experts sharing which products have left a lasting impression on them. Below you'll find two products…
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Now is a great time to line up your April marketing campaigns. With National Public Health Week starting on April 4, it's the perfect time to promote wellness in your organization and community with some of the products found in our Brand Fitness collection. Or plan a Earth Day promotion…
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Brand consistency is crucial to widespread brand recognition. The stronger your brand identity, the more likely you are to be at the front of your audiences’ minds. Every time someone interacts with your brand, they should get the same feeling about it each time. This gives your brand an identity and…
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It's easy to remember things from years (or even decades) ago. There are many of us that can remember our grandparent's home phone number, a classmate's birthday or jingles from old commercials. Yet we can't remember the lead story on last night's national news broadcast, the names of people we…
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Does the unusually warm weather and nationwide record-breaking high temperatures have your employees and customers displaying symptoms of spring fever? That seasonal affliction causing people to crave sunshine, become more active and plan outdoor activities? Use spring fever to your advantage and take the opportunities it provides to promote your business. Associating…
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Every February, we find ourselves drawn to four quarters of the biggest NFL game of the season. Some may be watching it for the actual game, but others are there for the advertising. Each year company's spend millions of dollars on 30 second commercials. The team's involved also spend a…
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Workplace wellness is a topic that remains an important one. We spend a majority of our waking hours at work (or dealing with work) and creating an environment that fosters wellness makes sense in more ways than one. Here are four tips to making a workplace wellness initiative a success. Remember…
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Building brand awareness shows that you are serious about your branding. Becoming visible in a saturated market can be hard, especially with varying budgets, cost of advertising and factors outside of your control. But we've put together five tips that any size company can use to boost their brand. Have a Consistent…
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You can't point to just one thing to determine if a company is going to succeed or fail. A lot goes into a company's success but branding does play an integral part. Here are three tips to power your brand this year. 1) Have a meaningful story. While fonts, colors…
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