Does your company have an interest in purchasing eco-friendly products?
With a commitment to the values of sustainability, eco-friendly continue to be a growing niche for consumers. In 2015, a Nielsen study found that 66%of global consumers said they were willing to pay more for sustainable brands. This is up from 55% in 2014. Another 2015 study reported 84% of global consumers seek out responsible products whenever possible.
We’re not just talking about reusable water bottles and mugs instead of disposable bottles and cups. We’re referring to products that reduce waste in either how they are made and/or what they are made from-recycled material.
With corporate social responsibility winning the trust and respect of their consumers, many business owners choose to intertwine a deeper mission into the core identity of their companies-using their businesses as a force for good. In a 2015 study by Cone Communications and Ebiquity, 88% of consumers said they would be more loyal to companies who support social or environmental issues. In addition, 90% would switch brands if they’re associated with a good cause and price and quality were similar.
Eco-friendly products embody doing good. Is your company taking advantage of this opportunity to do good?