Going into tradeshow season with a plan is key. You should carefully craft and implement your plan in an effort to get the most return on your investment. In the next three blog posts, we’ll pose some questions and give you tips that you should consider when planning for a…
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Archive for January, 2015
The Vernon Company is pleased to announce that Mark Gammon, CAS, has been promoted to the position of Business Development Manager. Since joining the Company in 2008, Mark has been the Central Region Manager. In his new role, Gammon will assume national recruiting responsibilities while working with Vernon's field managers,…
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Participating in your industry's trade shows is an important piece of the marketing puzzle that can reap great return on investment for your company and brand. Especially when you think of that nature of a tradeshow - a concentrated gathering of people that are, by nature, there to learn about…
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The purpose of marketing is to make it easier to sell, and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing, lead with success stories. Here are some tips for crafting and sharing your success stories on the web and through other marketing…
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Caps have all the elements of the perfect promotional vehicle for delivering your message. Increase brand awareness Deliver repeat exposure Long-lasting High perceived value Cost effective Here's proof of that. A study by the Advertising Specialty Institute showed that caps deliver real impressions: 53% of consumers who received a hat…
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