With October just around the corner that means it's also Breast Cancer Awareness Month which is one of the largest cause marketing events of the calendar year. It's an opportunity, like all cause marketing events, for your business to show support for an organization or cause as well as to…
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Archive for September, 2014
The winner in every business competition is always whoever communicates the most clearly. Whether you're dealing with employees, bosses, colleagues, or customers, your ability to get what you want hinges on how well you talk and write. With that in mind, here are five basic rules that apply to one-on-one,…
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Chris Vernon, MAS, President and Co-CEO of The Vernon Company, has been recognized among the Counselor’s Power 50, the annual ranking of the most powerful executives in the advertising specialty market. Once again, Vernon ranks 43rd on the Power 50, marking the ninth consecutive year he has made this prestigious…
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You’re standing behind the podium and look up to see the industry’s movers-and-shakers staring back at you. It’s your moment to “wow” your peers with your knowledge, but suddenly all the information you have amassed has left you speechless. Your palms are sweaty, your mind is blank and the thought…
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