It’s time to register for the 2021 Vernon National Sales Meeting, August 16-18, 2021, in Des Moines, IA.


Meeting Dates:
August 16-18, 2021

Monday, 8/16
5:30-9:00pm – Cocktail Party & Awards Banquet

Tuesday, 8/17
8:00-Noon – Supplier Education Sessions
1:00-4:30pm – Tradeshow
6:00pm – Supplier Hosted Dinners (optional)

Wednesday, 8/18
8:00-Noon – Supplier Education Sessions

Meeting Location:
Des Moines Downtown Marriott
700 Grand Avenue
Des Moines, IA  50309

Registration fee is $1,500, which includes one tradeshow booth and a food & beverage package for one attendee.

One representative from your company is invited to the following events with our account executives (included in participation fee):

• Monday, 8/16 – Evening Cocktail Reception & Awards Dinner
• Tuesday, 8/17 – Breakfast, Lunch & Supplier Trade Show
• Wednesday, 8/18 – Breakfast

We will extend another invitation for additional attendees from your company at a later date.

Invoices will be sent to all registered suppliers in June, outlining the specifics of your registration.

Please use this form to register for the event and express interest in education sessions, supplier-hosted activities, and product contribution opportunities during the event.

  • Supplier Info

  • Supplier Corporate Mailing Address
  • Primary Attendee Info

    The primary attendee's registration includes one event ticket for the following meals:

    Monday, 8/16 - Evening Cocktail Reception & Awards Dinner
    Tuesday, 8/17 - Breakfast & Lunch
    Wednesday, 8/18 - Breakfast

    Note: We will be extending another invitation for additional attendees at a later date.

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  • Tradeshow

  • Please select the number of booths that you would like to reserve. Each 8' x 10' booth comes with one 6' long, skirted table. If you require more than one table, you must reserve additional booth space.
  • Supplier Education Sessions

  • These sessions give you a chance to interact with Vernon Account Execs in a small group setting - discussing your product line, marketing opportunities and sales ideas.

    Education sessions will be held on Tuesday and Wednesday mornings. Depending on the day, suppliers who are chosen to participate will present either six or eight 20-minute sessions, consecutively, to small groups of 12-15 Account Executives. These are fast-paced sessions, held over a three-hour period.

    These sessions are available for a $1,000 participation fee. This is in addition to the event registration fee. The education sessions are very limited in number. You will be notified as soon as possible if you are selected for one of these sessions.

  • Supplier-Hosted Dinners

  • Tuesday night, August 17, is a night without scheduled large group activities, giving you an opportunity to co-host a small group of Account Executives for dinner.

    Vernon designates the attendees for each group and ALL AEs are required to attend a supplier-hosted dinner. Closer to the meeting date we will divide attending AEs into equal groups (somewhat randomly). Each group will consist of approximately 10 people (Vernon AEs, one Vernon corporate office host, and another supplier host).

    Vernon will select the restaurant where your group is dining and handle reservations for your group. It is the supplier’s responsibility to arrange for an Uber ride (or other local transport) for members of your group AND to cover the cost of the meal (split evenly between the 2 supplier hosts in the group).

    These dinners are always well-received by both AEs and participating suppliers, as they give everyone a chance to spend time away from the typical meeting format and forge new working relationships.

  • Product Contribution Opportunities

  • Product contributions offer another way to increase exposure with our AEs. The items contributed are given to all AEs in attendance. Please check below if you are interested in providing one of the items to be used by attendees at our meeting. We recommend imprinting these items with the Vernon corporate logo, your ASI # and the item #. Again, we will be in contact with you to confirm your contribution. Thank you for your support! Note: Vicki Palm will follow up with more information regarding the contributions closer to the meeting.
  • Invoice Contact Information

  • Invoices will be sent out approximately 60 days prior to the show. Suppliers can choose their preferred method of payment.
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    Inner Office Notes