Archive for June, 2014

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News Releases

The Vernon Company Announces Promotion of Chris Vernon

NEWTON, IOWA—The Vernon Company announced Chris Vernon, President & Chief Operating Officer of The Vernon Company, has been promoted to President & Co-Chief Executive Officer effective July 1, 2014. Chris will retain the position of President and continue to be active in daily business operations across all Vernon operating divisions.…

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Brand Strategy For B2Bs

What role does brand-building really play in business-to-business marketing? It’s a very important role, according to Harvard Business School marketing professor, John Quelch. A HBS research team recently conducted a study of top B2B global brands, such as Intel and Accenture, and discovered the following common characteristics: A common thread,…

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