Archive for June, 2014

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News Releases

Chris Vernon Promoted to Co-Chief Executive Officer

June 26th, 2014

The Vernon Company announced Chris Vernon, President & Chief Operating Officer of The Vernon Company, has been promoted to President & Co-Chief Executive Officer effective July 1, 2014. Chris will retain the position of President and continue to be active in daily business operations across all Vernon operating divisions. William…

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News Releases

The Vernon Company Announces Promotion of Chris Vernon

June 26th, 2014

NEWTON, IOWA—The Vernon Company announced Chris Vernon, President & Chief Operating Officer of The Vernon Company, has been promoted to President & Co-Chief Executive Officer effective July 1, 2014. Chris will retain the position of President and continue to be active in daily business operations across all Vernon operating divisions.…

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Marketing Tips  Promotion Ideas

Sunny with a Chance of Event Marketing

June 24th, 2014

Event marketing season is upon us, which means there's no better time to brush up on your outdoor event planning than right now. From 5ks and fun runs to tailgating and branded beach incentives, we've got the tips you need to keep your clients having fun in the sun. 1.…

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Marketing Tips  Promotion Ideas

Rebranding Mistakes & Marvels

June 17th, 2014

Below are five lessons learned from those who got it right...and wrong. Lesson 1: Don't fix what's not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with New Coke. The public was outraged and made their voices heard.…

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Marketing Tips  Promotion Ideas

Four Ways To Build Brand Advocates

June 10th, 2014

All employees play critical roles in serving as brand advocates. No matter where they make a connection with the marketplace, that experience must be consistent and reflect the mission, vision and values of your brand. Brand advocacy starts with leadership If top leadership within an organization lives and breathes the…

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Promotion Ideas

Brand Strategy For B2Bs

June 5th, 2014

What role does brand-building really play in business-to-business marketing? It’s a very important role, according to Harvard Business School marketing professor, John Quelch. A HBS research team recently conducted a study of top B2B global brands, such as Intel and Accenture, and discovered the following common characteristics: A common thread,…

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