Archive for December, 2014

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Marketing Tips  Promotion Ideas

The Perfect Publicity Cocktail

Craft cocktails are all the rage, featuring the perfect balance of alcohol, bitters, zest and sweetness mixed into creations such as the Old Fashioned or Sazerac. In the board room, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative PR and marketing┬ástrategies…

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Tips for Improving Communication, Part 2

If you haven't noticed, many managers do not communicate well and do not set an organizational climate where communication within the organization is managed effectively. This isn't surprising, since a manager who communicates ineffectively and does not encourage effective organizational communication is unlikely to hear about it. Poor communication is…

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Marketing Tips  Promotion Ideas

Tips For Improving Communication, Part 1

Research indicates that managers spend somewhere between 50 and 80 percent of their total time communicating in one way or the other. Without effective communication there can be little or no performance management, innovation, understanding of clients or coordination of effort, and without effective communication it is difficult to manage…

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