A friend asked me recently why more companies don’t use custom products, like headwear, to promote themselves. She works in a highly competitive environment where the same or similar products are given out again and again to advertise their brand/message. Budgets, availability to creative designers and timeline likely factor in when evaluating custom product giveaways. When it comes to custom headwear, The Vernon Company has solutions to those concerns.
- The average custom cap runs between $4.00-$5.50/pp, depending on the quantity and style of embellishments. Every time the cap is worn, you get exposure to your brand. Caps are conversation starters and they communicate loyalty and lifestyle. Caps keep your logo front and center when worn; they are not stored in a pocket or purse, nor covered up by outerwear.
- In regards to creativity, our team of designers will create cap concepts using your logo, tagline and complimentary colors. These cap concepts are FREE to you. Concepts offer a clear visual of how the cap will look, front and back, with your unique specifications. We’ll do the work for you, and present a design unique to you. Need guidance? Start with one of thirty Accelerator templates – they give you a “head start” when conveying the basic structure of your custom cap.
- In 2014, Vernon introduced air shipments to our custom cap program. In as few as seven to eight weeks, you can have custom headwear in hand for your employee event, at a tradeshow or in your company store. Production begins upon approval of a complimentary pre-production proof.
For those of you who need a little more convincing as to why headwear makes the ideal custom product… in a Promotional Products Association International (PPAI) study, 53% of consumers who were gifted a hat had a more favorable opinion of the advertiser. Recall is highest for apparel items; 88% recall the advertiser that gave them a hat or shirt.
Custom headwear is a walking billboard for your business. Caps have all of the elements of the perfect promotional vehicle, and you can create one that is like no other. Stand out from your competition. Contact your Vernon account executive today for a free custom cap concept!
Author: Vicki Wade, Director of Marketing